June 2015  

President's Report

Dear NACE Baltimore,

It's already half-time for 2015! Many big events are brewing for 2015 2.0. We are just weeks away from the national conference, NACE Experience! in Scotsdale. It's not too late to register for the great educational seminars and business growth opportunities that come with them. After that, we'll help the kids at St. Vincent's Villa by producing their favorite event of the year, the annual picnic. Then, in September, we will all have a great time at our fundraiser event, supporting our non-profit partner, Moveable Feast. Be sure to keep up to speed on plans for these events, and hop on a committee to get involved.

Looking forward to seeing everyone at Monday's meeting! We have a fabulous guest speaker, so don't miss it!


Rachel Hoffberger, President, Baltimore NACE
Partner, Plan It Perfect


Back to top

Community Service

Your Community Service partner for June is the Penn North Community Safe Kids Zone. Their mission is to improve the health and wellbeing of kids and families struggling to overcome crime, violence, substance abuse, homelessness, unemployment, and poverty in Baltimore City. 

They recently opened the first Safe Kids Zone in the Sandtown Winchester Community for at-risk kids ages 5-17!
Check out the news story! 

The items needed to make this volunteer project successful cost over $5000 a month and they would love help with donations of the following items:

Non-Perishable Snack Items
Non-Perishable Healthy Treats
Board Games 
Craft Items
Books for all levels
Chalk Board
Dry Erase Boards
School/Classroom like decorations for our walls
Towels/Wash Cloths
A Fridge
A Microwave
5 Flat Screen TVs
5 Gaming Systems
Computers and software
More Information:

Thanks in advance for supporting kids in Baltimore city!

Carl Jr.
Director of Community Service

Back to top

Membership Specials & Welcome New Members

20% Off New Membership for June

Do you have friendors who have ever thought about joining Baltimore NACE? Are you non-member that is interested in joining? If so, now is the time for to join.  For the month of June, NEW members (and lapsed members who have been expired for more than a year) will receive 20% off their membership dues. Just go to and use the coupon code "BALTNACE2015B".

If you are already member, remember you will receive $50 towards your membership dues for each person you refer.  So basically, your NACE membership could be FREE. For information about the Refer a Friend program, go to


Welcome New Members

Richard Gordon, Vice President at Radio King Orchestra

Janeen Kuser, Catering & Sales Manager at Oriole Park at Camden Yards

Sarah Ludwig, Food & Beverage Manager at Oriole Park at Camden Yards

Kathleen O'Connell, Sr. Catering Sales Account Manager at Sodexo @ The National Aquarium

Kayla Childress, Sales & Events Manager at Howl at the Moon


Reminder: Change Your Business Category on Website

One of the benefits of NACE is having your business listed in our online member directory.  If someone outside or inside of NACE is looking for a particular vendor, they can go to and search the different business categories.  Right now, one florist is showing up, four DJ's, and two photographers show up when searching these categories. Other florists, DJs, and photographers are part of NACE but we as members must go in and manually enter our business category.

To update your business category, go to  Go to "Member Area" in the upper right corner and log in.  Click on "my account info" under the member area on left side.  Scroll all the way to the bottom and under groups, click edit.  Then choose the groups(s) that apply to you.

Update your business category today so you don't miss out on potential business.


New Member Orientation

If you are a new member of NACE or are thinking about becoming a member, join us for a new member orientation Monday, June 15th at 5:30pm in the Boardroom on the first floor of the Royal Sonesta (right before our June meeting).  During the orientation, we will be going over member benefits as well as teaching you how you can become more involved with NACE. Rachel, our President, Sherri, our Vice President, and Ashley, our Director of Membership will be in attendance to answer any questions.  This will be a casual meeting with plenty of time for Q&A. Contact ashley@ashleymichellephoto with any questions.  See you there!


Ashley Sullivan,  Ashley Michelle Photography
Director of Membership


Back to top

Member Spotlight

Member Spotlight

Alicia Crosby, Rental & Program Planning Manager at The Baltimore Museum of Art

Tell me about your path into the event industry? 

I never planned to work in the catering and events industry, but my background led me down this wonderful path! I graduated from Notre Dame of Maryland University (NDMU) in 1994 with a BA in Communication Studies, then worked in the film and television industry in Baltimore for the next several years. After working on Species II, Liberty Heights, The Replacements and a season of Homicide: Life on the Street, I decided to go back to grad school for my Masters so I could move forward with my dream of teaching film and media studies in college. I needed a steady job while in grad school so I started working for a restaurant group scheduling special events and landed by a happy accident at the American Visionary Art Museum as the Facility Rental Coordinator in 2001. That’s when I found I had two passions in life – teaching and event planning! I received my MA in Contemporary Cultural Communications from NDMU in 2003, immediately started adjunct teaching at the college and worked at AVAM for 10 years and loved every minute of it! In all the ‘free time’ I had back then, I also joined NACE and immediately became active on the board, serving as Director of Programs, Vice President and President for three terms. I also served on the NACE National Chapter Presidents’ Council as Secretary and Vice Chair for a couple of terms before leaving the industry to join the NACE National headquarters full time as the Manager of Membership and Chapter Relations. After 3 ½ years of traveling the country visiting other NACE chapters for leadership training and program speaking, I decided I missed the day-to-day craziness of catering and events and found the perfect gig at The Baltimore Museum of Art – planning events in museums!!! I can’t deny I love this industry and my background in communications has come in handy more than a few times working with clients, vendors and colleagues.

What is your favorite part of working in this industry? 

I always ask people which they prefer – planning the event or executing the event and watching all their hard work pay off. Well, I’m a planner all the way and I absolutely LOVE the planning process and making sure everything is accounted for so an event is successful. Once the event starts, I want everyone else to benefit from the attention to detail and I slowly fade out into the background.

What makes the Baltimore Museum of Art a great place for an event? 

The BMA is a beautiful venue that was taken offline for private events for far too long. I’m so happy the Museum decided to allow rentals again once they reopened the artfully reinstalled American Wing galleries in November 2014. Not only is there a ‘new’ factor to having an event in such an old building (Fox Court just turned 80 years old!) since there have only been a handful of private events over the last 20 years, but the spaces themselves offer a very elegant and breathtaking background for a variety of affairs, including weddings and other social events, non-profit fundraisers and corporate meetings and parties. I can’t wait to host the Baltimore Chapter NACE meeting in October so everyone can see our space in action!

Tell us a couple of fun facts about you (personally or professionally) that people might not know. 

Hmmmm, that’s tough since I’m pretty much an open book! I still teach adjunct at NDMU – film and media studies, specializing in horror and cult cinema, as well as event management and the business of weddings courses. I live in Parkville in an adorable rancher with a round door, known as the Hobbit House, with my fantastic boyfriend Bubby and our adorably perfect cat Newton. I collect vintage Pyrex, am obsessed with all things 1950s and have 15 tattoos and counting.


Ashley Sullivan,  Ashley Michelle Photography
Director of Membership




Back to top

Program Recap

Housed in a former Gilded Age mansion surrounded by Italian-style gardens, Evergreen Museum & Library is at once an intimate collection of fine and decorative arts, rare books and manuscripts assembled by two generations of the philanthropic Garrett family, and a vibrant, inspirational venue for contemporary artists.

In the mid-19th century, when railroads were king, Baltimore's Garrett family ruled the rails. Evergreen, their home for two generations (1878-1942), is a superb example of Gilded Age architecture set on 26 landscaped acres in Baltimore and is on the National Register of Historic Places. We were please to have Evergreen for the setting for our May meeting, featuring Amazon Best Selling author Doug Sandler and his “Nice Guys (and Girls) Finish First” program.

Our catering host Paul Kountz of the Pantry Catering featured the cocktail hour on the rear terrace of the museum, and included Bistro Filet Roulade, Yucatan Braised Pork Belly, Wok Charred Thai Shrimp Skewer, and Crushed Pea Canapé.
The evening’s educational program followed in the Carriage House, and Doug Sandler charmed us with some of his tips to put us on a fast track to building better relationships. In today's digital age, where it is easier to zip out a text message, fire off an email or post a message to someone's wall, Doug's program helped put perspective on the importance of building relationships human to human. The book is a must read and includes the 5 biggest mistakes of relationship building … you will think to yourself "why didn't I think of that?"

The meal stations utilized all areas of the Evergreen House and included Braised Lamb Shoulder with Prosciutto Lardons and Nicoise Olives, served with shaved zucchini, arugula, asparagus, salad with pickled candy stripe beets and lemon garlic vinaigrette; Spicy buttermilk brined Chicken Breast, with southern stewed green beans with smothered onions, and sweet corn bread; and Grilled Rockfish, with sweet corn and smoked catfish chowder. Dessert followed with Macerated Strawberries and Cinnamon Macho Pot de Crème Les Leche.

Many thanks to our sponsor vendors: Evergreen Museum and Library (Linda Blake); The Pantry Catering (Paul Kountz); Absolute Entertainment (John Paul Berry); AFR Event Furnishings (David Buckley, CSEP); Daniel McGarrity Photography; Gala Cloths (Dulany Noble and Teri Mullican); My Flower Box Events (Kimberly Tyson and Becky Lazarcheff); and Zinnia Films (David Morley). We look forward to seeing you soon at an upcoming meeting!

John Paul Berry, Director of Marketing
Absolute Entertainment

Back to top

Fundraising & Raffle Recap


Our Annual Fundraiser Event will be held at Power Plant Live! on September 21, 2015, 6 PM – 9PM. This will be a great event to invite friends, family and colleagues all while raising money for Moveable Feast and NACE Education. We are still looking for volunteers to help with the fundraiser. If you would like to be on the committee, please send your email and phone to

Raffle items are a great way to show off your company or help another business get recognized.  Gift Certificates for restaurants, hotels, attractions; Wine or alcohol all make great raffle items. Thank  you for participation. 

Ken, and Janet,  are always available to take your donations.

Back to top

Classified Ads


John Farr Lighting Design in seeking a full time Sales Associate to help with our growth!  JFLD is listed as top vendor in Washingtontian Magazine every year; Top Vote Getter on Wedding Wire, and #1 on The Knot. We provide excellent lighting design, audio, video, staging and production services to corporate and social clientele in the Washington DC and Baltimore region. 


- Familiarity with the special event market int he Washington DC & Baltimore region, such as galas, meetings, weddings & mitzvahs. 

- Established track record of meeting and exceeding sales goals, or demonstrated success in the special event industry. 

- Strong communication skills on paper, in person, and via social media. 

- Enthusiasm for creating events and working closely with a variety of people. 

- Availability to work evenings and/or weekends. 


- Generate new business of events within assigned markets by utilizing pre-existing professional contacts and relationships, attendance at networking events, and direct in-person marketing. 

- Manage assisgned or cultivated events by conducting site surveys and client consultations; writing proposals and following up with clients; completing supporting documents for event production; communicating details with clients, vendors, and company team members; attend events in person as needed. 


$38K to $40K annual salary, commensurate with experience.

Commissions paid on closed business

Paid vacation, holidays and personal time. 





Back to top